Defender of Defects - Product Liability That Keeps You Selling
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Know your policy
Everything you need to know
What is Product Liability Insurance
When a Product Hurts, We Help
Product liability insurance indemnifies the insured for legal liability arising from injury, property damage or death caused by a defective product or inadequate warnings. It also typically covers legal defence costs and settlements awarded by courts or consumer forums under CPA 2019
Why Is This Policy Vital?
Because one recall or lawsuit can sink growth
CPA 2019 strengthens consumer remedies; exposure for manufacturers and sellers has risen – product liability protects balance sheets.
Product recalls are expensive – recall costs, logistics, and PR can be covered with specific add-ons.
D2C and exported goods amplify exposure – export markets may demand indemnity and recall support.
Know your policy
Understand your insurance before buying
Who Needs Product Liability?
Manufacturers (Electronics, Toys, Food, Pharma)
Direct product risk.
Importers & Distributors
Liability for sold products.
Retailers & Marketplaces
Third-party seller exposures.
D2C Brands & Startups
Scaling businesses with product risk.
Contract Manufacturers & Packagers
Liability from production defects.
Types / Add-ons Commonly Offered
Legal Defence & Settlements
Core cover.
Product Recall Costs
Logistics, notification and disposal.
Public Relations / Reputation Support
Some programmes.
Contingent Liability
Retailer/distributor exposures.
Pharmaceutical / Food Specific Wording
Regulatory cover.
Extended Producer Responsibility (EPR)
Related endorsements.
What Product Liability Pays For
Bodily Injury from a Defect
Compensation coverage.
Third-party Property Damage from Product Failure
Damage coverage.
Legal Defence Costs & Settlements
Legal support.
Court-ordered Compensation
Consumer forums.
Recall Logistics & Disposal Costs
If endorsed.
Regulatory Fines
Where endorsed in policy.
Loss of Sales
Limited contingent BI if offered.
Cross-liability Cover for Contract Manufacturers
Extended protection.
Inclusions & Exclusions
✓Inclusions
- Legal defence costs for product liability claims.
- Settlements & awards up to policy limits.
- Third-party bodily injury & property damage arising from product use.
- Recall costs (if endorsed).
✗Exclusions
- Knowingly defective products (intentional non-compliance).
- Contractual penalties and liquidated damages (unless endorsed).
- Wear & Tear / normal deterioration causing failure.
- Non-compliance with statutory manufacturing standards (if gross negligence).
FAQ's
Not automatically - regulatory fines often require specific endorsements; discuss needs for regulated products.
Yes - retailers and sellers can be held liable under CPA 2019 for defective products; cover for retailers should be considered.
Some product liability policies offer recall cost extensions; if recall is a concern, ensure recall coverage is included.
Limits are based on product risk, sales volumes, recall cost estimates and jurisdictional exposure. Underwriters often require risk control and QA processes.
Yes - insurers can design covers with international territorial scope, but export-specific exposures should be declared.
Batch records, QC logs, purchase orders, customer complaints log, and incident reports; for recalls, logistics invoices and disposal receipts help.